5 Ways to Advertise Your FSBO Home

The key selling your home yourself is Advertising, Advertising, Advertising! A realtor once told me, while showing me a house, “The main thing people pay for realtors to do it advertise their home.” So if we learn to advertise our home and consider it a job then hopefully it will pay off!

{photo credit modified by Jules}

The other day I told you How to Stage Your Home for Sale. That needs to be done before any advertise can take place. You’re going to want people driving by wondering why your home suddenly has so much curb appeal. You will want your rooms to be clean, de- cluttered, and be ready to show before you take any pictures. If you’re looking for a quick sale then you must be ready to show your home the day after you advertise it’s on the market!

Now, realtors have lots of connections but there are so many ways for us FSBO’s to advertise on our own now.

  1.  Take pictures {making sure you take the best shot(s) of each room from a corner trying to get the biggest view of the entire room}
    *Use or borrow a  fancy camera with a wide-angle lens
    *Use an iPhone with a panoramic app
    *Use a nice quality camera
  2. Signage
    *Quality Signs
    Use THIS

    NOT This

    The classier the sign the more interest you will get in your home.
    *Good Placement
    In front of your yard facing perpendicular to your home so those driving by can see it easily, not parallel.
    Place other signs at the entrance(s) to your neighborhood and/or busy intersections
    *Clear/Clean
    Make sure there is a least a clearly written phone number on your sign(s) with a BLACK, bold, permanent marker. If you have a nicer sign you can print information papers about your home for interested buyers to take with them {make sure these are in a nice, closed box to keep them clean and dry}.
  3. Utilize Online Sites
    There are many sites online available for FREE or low-cost depending on length of listing or amount of pictures showing for your home. This is probably the most useful tool for potential buyers to view your home. Our culture LOVES buying things online and although they can’t purchase your home online they can view it at their convince in the comfort of their home {or ANYWHERE that the internet is available}.
    http://www.fsbo.com/home.aspx
    http://www.forsalebyowner.com/
    http://www.salebyownerrealty.com/
    http://www.owners.com/
    http://www.craigslist.org/about/sites
    http://www.ebayclassifieds.com/
    Example of FREE listing I’ve done for my home on Zillow, Owners,  Craig’s List, Ebay, and even Facebook. Fac ebook may seem to be an odd place to list a home for sale but most likely you are friends with lots of people who live near you. Lots of great home finds are found by word of mouth. This album of pictures will need to be set to “public” so people can share it and those who aren’t “friends” with you may view it. Just make sure not to list your exact address if you are uncomfortable with that.
  4. Open House
    Plan to open your home on a Saturday or Sunday afternoon for prospective buyers to tour your home and ask questions with less pressure than a private showing.
  5. Private Showings
    Some may prefer to view your home privately and you will need to make yourself {or a trusted friend or relative} available  to walk prospective buyers through your home at their convince.

We are still in this process as I am writing this but I faithing that I’ll be updating this status to SOLD soon. Let me know if you have any advise for other FSBOs or which of these suggestions have worked for you.

Video Tour Providers:

www.animoto.com
www. youtube.com
www.floorplanonline.com

About Jules

Julie Rothacher is a missionary currently serving in central Arkansas, with her husband of 8 years, as youth ministers. She and Matt have 3 children, Magdalene (3), Isabella (2.5), and Benjamin (18m). God is leading Julie and her family on fun adventures.
She is new to blogging but loves sharing what God is doing in her life as well as silly, every day quirkiness that happens around her home with 3 under 3, a hilarious husband, and their newest endeavors: church planting and homeschooling!

Making Your Home a Refuge

When I was in college, my best friend and I used to daydream about our future homes. We’d flip through the pages of a magazine like Victoria
and soak in the beauty of inviting spaces. Both of us met our prince charmings in college and married soon after. And so began our journey of homemaking.

To our shock and dismay, we discovered that it doesn’t always look like the pages of a magazine! (We also discovered that a lot of men don’t like wicker furniture – even though it’s all over the pages of Victoria!)

But, from the pen of Emilie Barnes, I quickly learned that home “is as much a state of the heart and spirit as it is a specific place.” It didn’t matter if we lived in a borrowed room, a rented lower-level apartment, or a house of our own. Rick and I purposed to make whatever space we had into home. In those early years of marriage, I did my best to make our home into a welcoming refuge – first for our own family and then for others who would cross our threshold.

In her book, A Spirit of Loveliness (which was published in 1992 but I would still highly recommend), Emilie calls that The Spirit of Welcome.
She says this:

“A welcoming home is a place of refuge, a place where people worn down by the noise and turmoil and hostility of the outside world can find a safe resting place. A welcoming home is a place that you and others enjoy coming home to.”

A safe resting place. I love that vision for my homemaking. I feel like it breathes new life into the tired, old chores of housekeeping.

While it really is true that it just doesn’t matter how big your space is or how much money you spent on your love seat, I do think there are some practical but simple things that can help to cultivate this sort of attitude and atmosphere.

Here are a few things I do to make our home feel warm and welcoming:

  • First, think first impressions. I try to keep my entry way tidy. Which actually starts outside where the patio is swept, the door is clean from obvious mud or cobwebs, and a wreath or potted plant offers an invitation to come in. Then, before Rick comes home each day, I usually make sure the entry area is picked up of clutter and the inside light is turned on.
  • Second, what’s your house smell like? I think the scent of a home is important. Since I can’t always have yummy things baking in my oven, I have invested in a Wallflower from Bath & Body Works. I like them better than some of the grocery store versions because they smell more authentic. And, I like that they’re always plugged in – I don’t have to get home first to light a burner. (Yes, they are more expensive but I just watch for sales and stock-up semi-annually.) The scent of your home is especially important if you have pets or little ones still in diapers.
  • Third, a little wax goes a long way! I often have a candle or two burning in the evenings when everyone is home. It’s a simple gesture that goes a long way toward softening the mood of your home. We found a battery-operated candle that hangs in the corner of our living room where I can’t reach to light a normal candle. It has a built-in timer and it’s nice to come home to when we’ve been out later.
  • Fourth, beautiful music calms and nourishes the soul. Two of my favorite artists are David Nevue and Fernando Ortega. When I play those cds, my heart takes a deep breath. Sometimes when Rick, Caleb, and the dog are wrestling in living room, my sweet music is hard to hear. But, a man laughing with boy is its own kind of music, I suppose.
  • Fifth, splurge on some fresh flowers now and then.  Or even stick some ivy cuttings in a glass bowl with water. Plants speak life.
  • Sixth, always, always, always have the fixings for tea, hot cocoa, and coffee on hand. Even if you don’t drink them. It’s a very worthy sacrifice to cupboard space to be able to offer tea to a weary friend.
  • And, finally, try using cloth napkins. I know it might seem like a small, even silly, thing. But, I have been using cloth napkins for all 20 years of our marriage. Sometimes, I make my own. Usually, I just watch for sales or coupons and buy them. (The trick is to try to find ones that don’t need ironed!)  This simple added touch has brought a lot of warmth to our mealtimes.

These are a few of the easy, practical ways I try to create refuge here. You might not take these specific steps. But, hopefully this will get your thoughts churning toward making your own home a safe haven for the people you love. Your home needs to be a reflection of your family and values, not mine.

No matter what you do, just taking the time to think and plan communicates welcome. It lets the people in your life know that you thought ahead and wanted to make room for them.

About ShannonMcKee

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About Laurie

Laurie can be found most days creating in the kitchen. She is blessed to be Toby's wife for 21 wonderful years and the Mama of 4 (aged 9-18) amazing children God has entrusted her to raise for Him. She heartily welcomes you to visit her at her blog at Our Abundant Blessings and on Facebook ! This family of six makes their home on a small grass-finished beef farm, surrounded by many pets. Being together is the best part of life, making it all work and flow is a task that Laurie gladly welcomes, for she knows that the time is all too fleeting for homeschooling, and preparing her babes for life on their own.